Project Overview

Klofama, a hard-techno artist with a strong visual association with white, wanted a creative way to announce his tour dates. The Interrogation stages a tense but playful encounter between Klofama and his manager, with the dates revealed at the end. It was one of five concepts we produced for the artist during a studio production that yielded fourteen videos.

Primary Objectives

• Make the tour-date announcement entertaining enough to watch as a film.

• Put Klofama and his manager at the centre of a recognizable story.

• Make the reveal of the dates the payoff to the scene.

• Extend the artist's visual identity across several different concepts.

• Produce a substantial release package efficiently in one shoot.

Our Approach

We planned five concepts in advance and shot them in a controlled studio environment. Klofama's white clothing informed the wider production design: most of the fourteen videos took place in an all-white space. The Interrogation deliberately broke with that environment, placing the exchange with his manager in a darker setting to create tension and make the tour-date reveal land as a comic payoff.

• Developed five concepts over approximately three weeks of preparation.

• Used a nine-person crew for the one-day studio shoot.

• Created a white visual environment for the wider content series.

• Shifted to darkness for The Interrogation to give it a distinct mood.

• Built the scene around the exchange between artist and manager and a final date reveal.

The Results

The Interrogation passed 100,000 views and 7,000 likes in its first day. It later exceeded 200,000 views, showing that the announcement reached audiences as a piece of entertainment as well as tour information.

Impact Summary

A simple announcement became a character-led moment that viewers could share and react to. The contrasting dark set also gave The Interrogation its own identity within a larger, predominantly white content campaign.

Deliverables

• The Interrogation

  A creative tour-date announcement featuring Klofama and his manager.

• Wider Klofama Campaign

  Four further concepts and fourteen videos in total from the studio production.